Clyde Lourdez: Brand Story

Clyde Lourdez was born from a vision: to craft fashion that doesn’t just look good — it feels right. Designed for the modern-day kings and queens who know that true power comes from authenticity, our pieces are created to elevate confidence by beginning with comfort. Every collection is a celebration of individuality, culture, and boldness — fashion that lets you reclaim your crown, every single day.

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Mission Statement

Our mission at Clyde Lourdez is to design garments that empower. We believe comfort fuels confidence, and confidence inspires authenticity. When you feel good in what you wear, you show up as your truest, boldest, most compassionate self.

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Value Statement

Clyde Lourdez stands on three core values:

• Honesty — staying true to our craft, our community, and our voice.

• Fearlessness — breaking boundaries and designing without limits.

• Compassion — honoring the individuality of every wearer and weaving connection into every piece.

We believe style is personal, fashion is emotional, and every person deserves to feel seen, celebrated, and confident in their own skin.

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short definition blurb

Comforture (n.) — a Clyde Lourdez signature philosophy: couture designed for comfort. It’s where high fashion meets the effortless ease of everyday wear, blending regal aesthetics with authentic, wearable luxury.

Founder’s Note

When I really think about it, I started Clyde Lourdez because I wanted to be the change I needed to see in the world. Too many people go through life holding back who they truly are.

For me, clothes have always been a powerful form of expression — not about the brand or the price tag, but about how I wore something, how it came together, and how it made me feel.

Every time someone complimented my outfit, it gave me a boost — like I could take on anything. That feeling stuck with me.

With Clyde Lourdez, I want to pass that same feeling forward. To help people step into something that speaks to their spirit and their story. Because when you lift someone up, they turn around and lift someone else. And that’s the kind of impact I want this brand to have.